The study includes discussion on purpose of proposal, Literature Review, Objectives& Success Criteria, Methodology & Data Gathering, Risks & Ethical Issues and Proposed Project Schedule. This project aims at promoting as well as establishing Wales as an attractive & interesting holiday destination. The project wants to get into the minds of prospective travellers coming to Wales who might not be aware of what the country has to offer currently. The project wants to attract travellers to Wales with all aspects of inbound tourism.